12.5 million ad impressions at a cost of 3,00,000. prime me shows and super bowl were acvies which were associated with social media acvity the most. 86% of US mobile interent users watched tv and used phone at the same me. 6% of the people who wa tched the ad o nline will order an subsripon. 22% of the customers who watched the AD will purchase the product. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad What are the benefits of each media What are the costs In this case, since the budget is limited, the viral ads are more doable for Brisk. scope for spending more money in order to get more aenon from the customers. increased me spending ads online is 28% and inceeased money spent is only 13%. 50% people skip ads while watching TV and 29% people ski p ads while watching Ads on Internet. PepsiCo selected Brisk Iced Tea as one of three brands to advertise during the 2011 Super Bowl, which marked the first mainstream ad for Brisk since 2002. Everyme they adversed with the the TV ads and nothing new. Social media was something new for the Pepsi. Already bidded for lipton Brisk in Super Bowl, now key decision is whether to connue it or not? Chose Lipton brisk over lays and mountain dew becayse they wanted to give a chance to the new brand. Pepsi Lipton Brisk Case Study Purpose: The purpose of this analysis is to offer a strategic course of action in order to create a more prominent and lasting identity for Brisk Iced Tea. Learning Objective: This case is intended to (1) introduce. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media. The decisions are: creative, media and metrics selection. 340 Million $ net revenue industry is growing at an CAGR of 8%. This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton.
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